A+C Coffee Experience

A+C Coffee, located in the heart of District 1, Saigon, blends café culture with curated art experiences. CABE Studio crafted the complete creative direction for A+C Coffee, from conceptual development and brand naming to visual identity and physical brand applications

ConceptA+C Coffee Experience was born from the idea of connection, where coffee brings people together, and art completes the experience. More than just a café, A+C is a creative space where flavors, stories, and artistic expression intertwine, turning every visit into an inspiring journey.

Logo Design The logo encapsulates the brand’s story — a harmonious fusion of art and coffee that serves as both a catalyst and a source of inspiration for meaningful connection.

Layout

ApplicationsWe developed a range of miscellaneous items — coasters, signage, and icon sets — to reinforce the brand experience.

Credits

Creative Director: Cao Hoang Long
Art Director: Thanh Hoa
Graphic Designer: Ha Lam Phong
Photo: A+C Coffee Experience

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