AGATE

AGATE is a start-up that aims to provide mental health care tools for youngsters. The platform is built on a foundation of psychological science through an ecosystem of activities and experiences.




The letter A in the AGATE logo is designed with inspiration from the door and the path to the mind. The heart of the letter A is the window to each person's soul.

G, the highlight of the AGATE logotype, is designed like a refresh symbol, creating a feeling of mental purification when customers come to AGATE.

The logos of sub-brands are characterized by symbols and color tones that represent the meaning of each line.

AGATE's identity is developed from the gate image in the logomark flexibly and creatively. With minimalism in graphic and typeface expression, the identity wants to bring out the simplicity and pristineness in each person's soul.

Credits


Creative Director: Cao Hoàng Long
Designer: Vy Hoàng, Thanh Hoà, Long Đoàn 
Project Manager: Alita

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