AREUS - House of Tomorrow
Visual Installation

The Visual Installation project for the House of Tomorrow exhibition by AREUS by BM Windows. A 3D artwork displayed on transparent LED screens, set within the premium glass technology experience zone. The installation showcases the brand’s groundbreaking advancements in glass technology, seamlessly blending innovation with artistry.

Concept

The centerpiece is a “Material Man”—a futuristic AI receptionist who welcomes visitors and introduces them to the exhibition space. Through a mesmerizing transformation from particles into a humanoid form, she embodies the essence of aluminium and glass creation.

Research & Development

Character Design

Through extensive iterations in forms and materials, we crafted a character that transcends reality—futuristic yet inviting, abstract yet distinctly feminine.

Environment Design

Drawing inspiration from the interior language of the experience area, we designed a 3D environment that is simple, minimal, elegant and seemingly exists in outer space.

Artwork

Teaser

Credits

Creative by CABE Studio
Art Director: Long Đoàn
3D Artist: Long Đoàn, Duy Nguyen, Bisouu
Editor: Duy Nguyen, Thanh Hoà
Sound Design: Duy Nguyen

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@2025 CABE

AREUS - House of Tomorrow Visual Installation