AREUS – INVISIDOOR

INVISIDOOR is an immersive public exhibition showcasing AREUS Atelier’s “timeless vision” in aluminum & glass craftsmanship, interior design, and cutting-edge technology. Developed by CABE Studio, the exhibition seamlessly blends architectural materials with projection technology, drawing tens of thousands of visitors into a dynamic dialogue between past, present, and future.

Divided into three immersive spaces, INVISIDOOR takes visitors on a journey through time, exploring the evolution of architecture from its origins to its future potential.

1. Origins Unveiled – Honoring the Past
2. Nature’s Canvas – Envisioning the Future
3. Innovation in Motion – Showcasing the Present

1. Origins Unveiled

Through deconstructing fundamental architectural elements—points, lines, shapes, and materials—this space pays tribute to AREUS’s origins, illustrating its journey from humble beginnings to a leader in high-end construction.

2. Nature’s Canvas

Nature’s Canvas is “a window looking to an imaginary world”, which is a surreal nature-themed space that represents the future of AREUS.

By using timelapse viewpoint to a world where architecture harmoniously blended with nature, Nature’s Canvas aims to showcase AREUS’s visionary projects and their commitment to pushing the boundaries of architecture and art in nature.

3. Innovation in Motion

Highlighting AREUS’s cutting-edge technology, this space brings architectural elements to life through projection mapping on 3D-printed structures, demonstrating the brand’s state-of-the-art innovations.

Credits

Creative Director: Cao Hoàng Long
Producer: An Vu
3D Lead: Long Doan
Generative Visual: Thanh Hoa
3D Intern: Dong Quan
Graphic Intern: Tieu My, Nam Thien

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