A project marked a turning point for Vietnamese game industry since it was the first time a character modeled from a Vietnamese artist, Son Tung M-TP, appeared on Free Fire – the most popular mobile battle royal game in the world.
Game character SKYLER was developed on two opposing personalities of Son Tung M-TP: power-driven, elegant, finesse one and energetic, artistic one. The intertwined components of virtual – reality, present – future greatly contributed to Son Tung M-TP’s new image.
The concept was implemented in other formats including posters, billboards.
The first draft and official design for the concept “The Clash of Two Kings”
Creative Director
Cao Hoàng Long
Vicki Dang
Designer
Vy Hoàng
Nguyễn Giang
Vincent Vũ
Đại Lâm
Vy Hoàng
Nguyễn Giang
Vincent Vũ
Đại Lâm
3D Designer
Long Đoàn
Long Đoàn
Copywriter
Quyên B. Trần
Quyên B. Trần
