ORTHO Brand Identity

Ortho – an open-metaverse dedicated to fashion innovation and authenticity.

Ortho aim to create a community where every creative identity stands an equal chance at unleashing their greatest potential.

At Ortho, secured ownership is the foundation on which authenticity is built. To start with, we want to create a logo that can stay original from every perspective.

To achieve this ambition, an ambigram is a perfect choice. An ambigram is a word or design that retains meaning when viewed from a different direction or perspective.

From the physical to digital horizon, Ortho is an ever-expanding sphere where the fashion language of identity stays original from every perspective.

Ortho’s Coordinate (0;0;0)

In the playground seemingly overshadowed by men, Ortho’s women creators take the fabric of virtuality into their hands and build a planet that defies genders, rules, and the ordinary. This is where our space-time begins...

Named after the experimental fabric for NASA’s next-generation spacesuit, Ortho aspires to be the trailblazer bringing people to the open metaverse space beyond all worlds. With ethics and sustainability as the lodestar, we weave new realities of ceaseless creation in many unorthodox ways.

A key to fashion metaverse

Take inspiration from fashion / fabric and coordinate system create Ortho visual language.

Not only Ortho creates and promotes digital collectibles, experiential events and spaces, we also create physical products to help grow our community in real life.

Credits

Creative Director: Cao Hoàng Long,
Art Director: Trần Khải Hoàn
3D Artist: Long Đoàn
Graphic Design: Thanh Hoà

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